Archive for June, 2013

June 12, 2013

Japanese Car Names: The Sequel

It’s been over a year since my last post about Japanese car names.

I’d say it’s about time for another post!

Lately I’ve been noticing a lot of cars with Spanish-sounding names. Is this a trend in Japan, I wonder? Or a worldwide trend? It made me think. Off the top of my head, I can think of the Kia Rio, the Nissan Maxima, and the Chevy El Camino in the states. You’ll see what I found in Japan.

Another thing I wanted to mention… In Japan, they definitely market certain cars to women. See here:

mazdaflairwagon

But what makes a car a “feminine” car? So-called feminine colors like pink and light blue? Room for kids and shopping bags in the back? A storage box under the seat for baby/kid toys and food? The way they market this car is like… You will become a stylish super-mom if you buy it. If I was a man and saw this advertisement, I would definitely not feel like this car was being marketed to me.

I have to wonder how many guys have bought themselves a pink Honda Life Diva?

1100907A20130419W00301

read more »